24th April, 2024
By Taiwo Okanlawon
MTV Base, the leading youth culture and entertainment channel brand on the continent, is gearing up to celebrate its anniversary, MTV Base Day, at 5:00 p.m. WAT on Friday, 26 April 2024, at The Good Beach.
As the foremost channel for platforming African talent, MTV Base has not only set the stage for groundbreaking music and cultural experiences since its inception but has also showcased the vibrance and diversity of African music to a global audience. This year’s MTV Base Day solidifies that legacy as it commemorates another year of championing African talent on the global stage.
The anniversary celebration will feature electrifying performances from some of the biggest music stars and DJs in Nigeria, like Iyanya, Magnito, and Dice Ailes, along with DJ Neptune, DJ Spin, DJ Keywe, DJ CasperSandra, Sl The DJ, and Dan D’ DJ. With performances that promise to set the stage ablaze and keep the energy soaring throughout the night, ‘MTV Base Day’ will be an unforgettable experience for all in attendance.
Busola Komolafe, Senior Channels Manager at Paramount Africa, shared her excitement about the upcoming event, stating, “MTV Base has always been a trailblazer in showcasing the vibrance and diversity of African music. Our anniversary celebration serves as a reminder of our dedication to celebrating African sound to the global audience, and we’re pleased to continue our partnership with The Good Beach for the second consecutive year.”
In addition to the star-studded lineup of performers, celebrities like Eltee Skhillz, Skales, Toye, Minz, Kashcoming, and Daala Oruwari are set to make a guest appearance. The dynamic MTV Base Culture Squad Members, Ilooise ‘Ilowitdflo’ Omonhinmin and Oluchi Harrison will take charge as hosts, bringing their unmatched flair and energy to the event.
Attendance to MTV Base Day is strictly by invitation or through The Good Beach’s access fee, offering fans the opportunity to participate in this iconic celebration of African music. Leading brands Koso, Flying Fish, Regal Deluxe and Darling Hair are proud supporters of the event.
For more information and updates on MTV Base Day, follow @mtvbasewest across all social media platforms and join the conversation using the official hashtag #MTVBaseDay. Don’t miss out on the celebration of the year!
Click here to see the event promo.