26th May, 2010
A new movie award, The Indigenous Movie Awards, TIMA, is set to berth with its inaugural ceremony in Lagos in August this year.
The award is designed to reward standards, quality and excellence in the movie industry.
The aim of TIMA is to celebrate the ingenuity and exceptional brilliance of professionals in the film industry, including directors, actors, and writers, who, with great passion and zeal, stand in front and behind the camera to mirror our society with their arts, crafts and skills.
Unlike past awards, TIMAâ€™s focus will be on movies which promote African indigenous languages such as Yoruba, Berber, Hausa, Zulu, Igbo, Wolof, Efik, Swahili, Amharic, etc.
The idea is to recognize those men and women who have spent the better part of their lives not only in the development of the movie industry, but also teaching lessons that are both fundamental and universal to the development of the home, nation and the world; the pioneers of indigenous African films and todayâ€™s acts, who by pure artistry and sheer creativity, have become great ambassadors of the black race, graciously intruding homes all over the world, telling the world that Africans can indeed make a challenge for the next stage.
The aim of TIMA is to change the face of the movie industry in Africa with this award for indigenous cinematic excellence. World over, it is essential that professionals in the film and music industries are recognized for excellent performances in film and music.
This is why The Indigenous Movie Awards Organisation, TIMAO, an assemblage of some of the finest in the entertainment industry, is bringing to the people of Africa TIMA to recognize the iconic figures, the role models, the popular but unsung heroes who grace homes across Africa and beyond.
Twenty-five awards will be up for grabs at TIMA 2010 â€“20 in competitive categories and five for special recognition of some of the industryâ€™s unsung heroes.