The Supermom Gets Sponsors


The producers of The Supermom Reality TV show, Digital Interactive Media, have announced that  Dufil Prima Foods Plc, makers of Indomie Noodles and Procter & Gamble, makers of Always  Pampers, Vicks, and Ariel, have shown committed interest in sponsoring the very sentimental and  emotional reality show created to celebrate great mothers in the country.

Sola Fajobi, CEO, DIM, said the resolve of the prospective sponsors to be part of The Supermom  is perhaps because these vibrant companies have found a connection between their brands and the  great mothers committed to celebrate with the show.

“If you checked their corporate core values, you’ll find that both companies and their super  brands are dedicated to being socially responsible and have consistently demonstrated their  responsibility by supporting activities involving their consumers and the community, whereby  mothers are key members,” said Fajobi.

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The sponsorship considerations are coming at a time when the first phase of collating short  story entries for the show had been concluded.

A special committee has selected the top 20 most emotive stories, while the entrants were  interviewed and their mothers would soon be unveiled to the public, Fajobi added

Further, he averred that the emotional, true life experiences shared in the final 20 stories  will be screen-played and re-enacted by top movie stars in short films of 30 minutes to be  syndicated on 24 TV stations. Viewers will ultimately be judges of the series which will show  for 13 weeks until the most emotional story is voted winner and the mother whose story is voted  the best wins a brand new house, a brand new car, jewellery and an all-expense-paid trip  abroad.

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