16th September, 2010
The three week long nationwide search for would be contestants in this yearâ€™s edition ofÂ Gulder Ultimate Search 7, will on Saturday, September 18, 2010 produce the top 10 finalistsÂ who would eventually make it to the jungle to square up against one another in a bid toÂ become the Last Man Standing this year.
The final ten will be revealed at the final selection party holding at the LagoonÂ Restaurant, Ozumba Mbadiwe, Victoria Island, Lagos. They are expected to be picked from aÂ total of 18 contestants who scaled through the regional selection concluded in Lagos lastÂ week.
The journey for the search started on August 10, 2010, when the sponsoring brand, Gulder,Â held a press conference to kick-start the highly celebrated Tv reality programme. The pressÂ conferenceÂ also served as the media launch where a mock Gulder Ultimate Search wasÂ conducted for the 50 journalists invited for the event.
The journalist that went home with the winning prize was Mr. Babatunde Akinboro, a reporterÂ from Africa Independent Television (AIT)
Gulder Ultimate Search 7 has been specially packaged in a way that all the 10 contestantsÂ that emerge after the rigorous regional screening would go home with a winning prize, theÂ least of which is N450, 000 for the first evictee. The last man standing will smile homeÂ with a winning prize of N7 million, a N10 million worth SUV and a wardrobe allowance ofÂ N500,000.
To ensure fair participation from prospective youths across the nation, the country wasÂ divided into four geographical zones namely, Abuja for the North zone, Benin for the SouthÂ South zone, Owerri for the East zone and Lagos for the West zone.
Admission, which was through a publicised web address, was free, as long as the applicantsÂ met the set criteria among which were age, height, health, marital status and educationalÂ qualification.
The regional screening, that started on September 1, 2010, came to an end in Lagos onÂ Friday, September 10, 2010. Screening activities, according to the Gulder Brand Manager, Mr.Â Oluseun Lawal, included physical test through running, squatting, swimming, mental alertnessÂ and medical fitness.
At the end, Lawal says, â€œout of the overÂ fifty thousand young, athletic Nigerian men andÂ women who entered for the programme from across the country, 41 of them have made it to theÂ final screening which comes up at a final selection party in Lagos on Saturday, SeptemberÂ 18, 2010.â€
The 10 finalists, will be taken to the undulating plains of the Ogun State ForestryÂ Plantation Project, Area J4, Omo Forest Reserve in Ijebu East LGA, Ogun State to search forÂ the missing ultimate treasure. â€œOnly these League of Ultimate men and women will enter thisÂ forest so dense even sunlight struggles to permeate. These men andÂ ladies will battleÂ against nature and the wild. At the end, one of them who finds the missing treasure will beÂ crowned â€˜THE ULTIMATE HEROâ€™,â€ said Yusuf Ageni, Nigerian Breweries Corporate AffairsÂ Adviser..
The maiden edition of the Gulder Ultimate Search was held in 2004Â on Snake Island in LagosÂ State . The second edition in 2005 was at the Obudu Hills, in Cross River State . Nifor inÂ Benin , Edo State , played host to the third edition in 2006. The fourth edition was held inÂ 2007 at the famous Sheri Hills in Jos, Plateau State . Awgu Hills in Enugu State was host toÂ the fifth edition in 2008, while the sixth edition in 2009 brought out the tourism potentialÂ in Omodo forest in Osun State .
In May this year, the Gulder brand came up with the celebrity edition of the Gulder UltimateÂ Search which was held at the La Campagne Tropicana Resort, in Ajah, Lagos.The winner wasÂ Emeka Ike,a celebrated Nollywood actor.