16th September, 2010
The Federal Road Safety Commission (FRSC) in conjunction with the Nigerian Breweries Plc isÂ set to kick off the 2010 Donâ€™t Drink and Drive campaign.
At a media briefing to flag off this yearâ€™s campaign, the Corps Public Education Officer,Â FRSC, Corps Commander Samuel Obayemi, noted that the Corps recognises the importance ofÂ public education campaigns to change the psyche of the average human being, hence the needÂ for the sustained collaborative campaign between FRSC and NB Plc geared towards promotingÂ responsible drinking among drivers and other road users, as a way of reducingÂ alcohol-related road crashes.
He said the 2009 edition of the campaign, recorded some significant success and attitudinalÂ change in the average road user in Nigeria. â€œWe believe that to a large extent, we were ableÂ to pass across the message of responsible drinking as it relates to road safety. TheÂ workshops and road shows that were organised in six major cities spread across theÂ geo-political zones of the country attracted large turnout of stakeholders. And we haveÂ cause to believe that the message of safety was truly imbibed,â€ adding that the FRSC wouldÂ always create room for improvement.
On the part of the Nigerian Breweries Plc, the sponsor of the campaign, the CorporateÂ Affairs Adviser to the company, Mr. Yusuf Ageni, said it was observed that the issue ofÂ alcohol abuse by drivers, especially commercial motorists, was one major concern in roadÂ safety.
â€œWhen such drivers and their conductors for various reasons help themselves to unbrandedÂ alcoholic products, which go by all sorts of names, there is the tendency to blame beerÂ producers and marketers. He pointed out that it was to discourage such habits and reduceÂ alcohol induced accidents that beverage producers launched the â€œdrink responsiblyâ€ campaignÂ some years back.
He explained that the management of Nigerian Breweries, in furtherance to this, therefore,Â decided to collaborate with FRSC, the agency of government charged with the responsibilityÂ to improve safety on Nigerian roads, as a demonstration of the companyâ€™s genuine commitmentÂ to Corporate Social Responsibility. The partnership, he noted, was also borne out of theÂ belief that the company could not leave the FRSC alone in its onerous task of ensuringÂ safety of life and property on the highways.