21st September, 2010
Nigerian Breweries Plc, owners of the Gulder brand of alcoholic beverage drink, onÂ Saturday, September 18, 2010, at the main hall of the Lagoon Restaurant, Victoria Island,Â Lagos, surprised over 600 invited guests including the media, when it announced 12Â instead of 10 usually selected for participation in its annual brand marketing televisionÂ reality show, the Gulder Ultimate Search.
The event which started around 6 30p.m. and ended by 9 30p.m. was characterised by drama,Â suspense, tension, sadness and joy. It was moderated by ace radio disc jockey, Fleece ofÂ Cool FM.
Out of the seated 41 young agile, forward looking men and women shortlisted after aÂ three-week rigorous search across the country, only 18 were called on stage. TheÂ moderator, under the watchful eyes of guests and the organisers, was saddled with theÂ task of pruning down the first list of 41 hopefuls to 18. His task became more difficultÂ when he had to come up with the final list based on laid down criteria.
After engaging the 18 wannabes in mental tasks and observing other laid down criteria,Â Fleece, as the moderator is popularly called, came up with the final 10 who at this stageÂ were guaranteed a place in the celebrated annual search for fame and fortune.
However, to the chagrin off not a few, the management of Nigerian Breweries Plc, throughÂ their representatives at the event, communicated to the moderator on stage, to keep hopeÂ alive for the 8 others who had failed to make the selected list. The moderator announcedÂ that, in the spirit of the 40th anniversary of the Gulder brand in Nigeria, the owners ofÂ the brand had decided to increase the number to 12, instead of the traditional 10 thatÂ usually made it to the jungle for the search.
For that reason, the moderator decided that the task of picking the additional two, wouldÂ be shared with the seated guests, which include entertainment editors from major nationalÂ news publications, three past winners of the Gulder Ultimate Search Ezugo Egwuagu,Â Michael Nwachukwu and Uche Nwaezeapu. Popular music diva Mumma Gee and Nollywood actorÂ and past anchor of the programme Bob Manuel-Udokwu among others were allowed to makeÂ inputs in the choice of the additional two.
At the end, a male and female contestant who had lost hope earlier were picked to joinÂ the 10 earlier chosen. The 12 finalists will be taken to the undulating plains of theÂ Ogun State Forestry Plantation Project, Area J4, Omo Forest Reserve in Ijebu East LGA,Â Ogun State to search for 21 days for the missing Gulder ultimate treasure.
TheÂ last man standing in this yearâ€™s search will go home with a cash prize of N7Â million, a N10 million SUV and N500,000 wardrobe allowance, while others will go homeÂ with consolation cash prizes ranging between N450,000 and N2.5million.