23rd September, 2010
Hyundai Motors, seems to be racing confidently towards achieving its target of overtakingÂ the Western brandâ€™s to become one of auto worldâ€™s top four manufacturers in a couple ofÂ years. The brand and its products have recently been winning one award after another one,Â and earning high marks in performance and perception surveys across the world â€“ aÂ development which has got the competitors glancing at the side mirrors to know how closeÂ the Korean has come.
Americaâ€™s Kelley Blue Bookâ€™s Kbb.com Brand Watch reported that Hyundai had made the listÂ of top five most-considered brands. In Q2 2010 Hyundai brand consideration surged nearlyÂ six percentage points in the non-luxury coupe/sedan/hatchback segment. Hyundai nowÂ garners 29 per cent of the total consideration among shoppers of this segment, beatingÂ out top competitors like Nissan. Kelley Blue Bookâ€™s Brand Watch is an ongoing studyÂ tracking and trending consumer perceptions, detailing strengths and weaknesses of makesÂ within each segment.
In the same timeframe, Toyota fell from the No. 1 spot to third place and Honda continuesÂ to hold steady at second place.Â A fewer percentage of Toyota owners are looking at newÂ models within the brand, down 4.4 percentage points to 53.3 per cent, driving ToyotaÂ loyalty to third place. Holding steady in second place, Honda owners looking at newÂ models within the brand have increased by 0.7 percentage points to 55.8 per cent.Â InÂ Nigeria, aside the boost given to the Hyundai sales by the introduction of the newÂ class-beating Sonata and the wave-making Tucson ix35 SUV (which sold out even beforeÂ being introduced into the market), the brandâ€™s perception among members of the buyingÂ public has been appreciating as the exclusive marketer and an arm of the Stallion Motors,Â Hyundai Motors Nigeria Limited, steadily ups the quality and spread of its after-salesÂ delivery in different parts of the country.