24th September, 2010
From November, fans of Idols will be able to watch the globally famous music hunt show onÂ Nigerian TV stations, courtesy of Optima Media Group, licensees of the show in Nigeria.
With a number of other properties such as Apprentice, So you think you can dance, DancingÂ with the stars, Soccer prince, Got talent, Soccer stars, and Donâ€™t forget the lyricsÂ pending, Optima Media Group, together with its associate production partners, Rapid BlueÂ Format, is gradually gaining grounds as Africaâ€™s quintessential content house andÂ production companies.
Optima, the one-stop shop for quality TV production and execution, will further establishÂ itself as the continentâ€™s leading media, sports and entertainment company.
Just like the original show, Nigerian Idols is a television reality show with aÂ nationwide search for Nigeriaâ€™s next solo superstar, which will offer one young hopefulÂ the opportunity that raw talented singers have, until now, only dreamed of.
It also aims to find the best singer in the country who can be defined as nationalÂ singer, and intertional artiste. One contestant will win a top quality management dealÂ and recording contract with an international record label, setting him or her on the pathÂ to stardom.
To help put those acts to shape is CEO of Chocolate City, Audu Maikori; veteran singer,Â Yinka Davies and American dancer and accomplished singer, Jeffrey Daniel.
Maikori, in 2001, founded Chocolate City Entertainment Company, a record label, artisteÂ management and events company that was highly influential in the successful careers ofÂ key award winning artistes such as Djinee, Jeremiah Gyang, M.I. and Jesse Jags.
On 26 June, 2007, Audu made history by winning the highly coveted British Council Award,Â International Young Music Entrepreneur of the Year.
Jeffrey Daniel is an African-American dancer, choreographer, singer, songwriter andÂ performer. He is well known as a member of soul group, Shalamar and for performing TheÂ Backslide, a physically complicated dance technique now known as the Moonwalk.
Yinka Davies first hit limelight as Lagbajaâ€™s lead singer in 1992 and performed numerousÂ live shows with him. She has since moved on to become one of the best female vocalÂ talents on the African continent.
Nigerian Idols will start with auditions in Lagos, Abuja, Enugu and Calabar with YemisiÂ Fajimolu (Misi) taking TV audiences through the show, episode by episode.
â€œI am so excited about this. It is a dream come true for me and I canâ€™t wait to start onÂ this project,â€ she said.
Idols has been produced in different continents of the world including Poland, America,Â Greece and Turkey.
Culled from Pop Idol, the show has become one of the biggest international franchises andÂ the Nigerian version will be sponsored by Etisalat.