27th September, 2010
Dr. Olatunji Ashamu and Dr. Ademola Makanjuola, both Associate Professors in two privateÂ universities in Nigeria have commended Maltina, a premium malt drink from the stable ofÂ Nigerian Breweries Plc for their bold attempt at reviving cherished family values thatÂ have been on the decline for some time now.
The two scholars made their views known at the grand finale of the Maltina Dance AllÂ family reality TV show which was held at Eko Hotel and Suites in Lagos .
At the end of the one hour show which was beamed live on Africa Independent TelevisionÂ (AIT) the Adejo family from Kaduna was voted as the overall winner by Nigerians. They wonÂ the coveted prize of N2.5 million and a family SUV worth N7 million to beat four otherÂ families, the Eselemo, Nelson, Abang and Uhie families.
â€œFor quite some time nowâ€ Dr. Ashamu stated â€œcherished family values like love,Â cooperation, parental guidance and direction and discipline have been on the decline.Â This has greatly affected us as a Nation. For those of us in the academia we see firstÂ hand students who want to be undergraduates not knowing about some of the most basicÂ essence of living and you ask yourself, do these people come from a family or do theyÂ have parents? But I am happy to see that those in the corporate world have seen thisÂ problem and are exploring creative ways of tackling them.
Dr. Makanjuola, on the other hand said dancing and other forms of creative arts has notÂ just short-term benefits for the mental well-being, but also long-term benefits in thatÂ dancers become very good at learning things quickly and methodically because of how oftenÂ they repeat and learn new dance moves. This process of repeating until committing theÂ step to memory is a skill that serves dancers in all aspects of life especially as itÂ concerns working in a structured manner, toward a goal and reaping the discipline andÂ endurance that comes with such a skill.
He thus commended the brand for â€œthis noble concept which ensures that families have toÂ work together to achieve a goal.”