7th October, 2010
The Advertisers Association ofÂ Nigeria, ADVAN, has named Maltina, the nourishing maltÂ drink from the stable of Nigerian Breweries Plc, as the 2010 Brand of The Year. MrÂ Tokunbo Adodo, the senior brand Manager, Maltina, has equally been namedÂ Â Brand ManagerÂ Â of The YearÂ for helping the growth of Maltina, to sell up to 31million bottles daily.
At the ADVAN Marketing Awards 2010, to reward marketing excellence, held at theÂ prestigious Lagos Oriental Hotel, Lekki, Lagos last weekend, Star, the premium lager alsoÂ from the stable of NBÂ Plc was also named as the Evergreen Brand of the Year.
According to Idorenyin Enang, President of ADVAN, the awards were for well deservedÂ brands that have over the years remained fresh.
He said campaigns that won awards this year must have impacted positively across theÂ world as well as have cultural acceptability as it relates to Nigeria, especially in useÂ of the media.
Enang admonished advertisers to start rebuilding the industry because their job was aboutÂ the managers, the brand and the consumers.
Jacco van der Linden, Marketing Director, NB Plc said the awardsÂ of three outstandingÂ marketing excellence awards by the NB Plc marketing team is a clear testimony to the hardÂ work by the company to always satisfy consumer yearning in allÂ marketing communications.
Other brands that bagged awards included Stanbic IBTC for Best Radio Campaign of The YearÂ and MTN Fastlink, for the TV Category.
No advert was honoured in the print category as the award committee said there were noÂ striking and memorable advertisements worthy of the award in the print.