7th October, 2010
The long-time industry veteran (including some boring years in Alliance Autos) has beenÂ hired to be the M.D of Stallionâ€™s auto operations. Good luck with that, Singh. But ifÂ they asked us, these would be the words of wisdom flying across the conference room tableÂ at the very first meeting.
â€œWell, first-off, you can start by stop screwing things up. And secondly, youâ€™re in theÂ car business (last time we checked) and you better get back in it. And finally, donâ€™tÂ ever let what happened to Nissanâ€™s marketing strategy come before you again. Pick theÂ right PR guys and remember everyone is your target market.
Mr Singh, there are salient questions you must answer for us to know where you areÂ heading, considering the fact that you are now going to head seven different brands ofÂ vehicles, unlike when you headed only two brands â€“ The Renault and The Nissan, and theÂ Nissan company is complaining bitterly about sales immediately you vacated their office.
According to an official release from the Nissan office to News Agency of Nigeria (NAN)Â and some newspapers, they accused your managerial abilities to lead Nissan to itsÂ glorious height. Take a bite: â€œThe Nissan Motor Company Ltd. has put its annual vehicleÂ sale to Nigeria at 4,000 units, saying this is attributable to its difficulty inÂ understanding the market. Michiharu Kayamoto, the Manager, sub Saharan Africa and NearÂ East Department, made this known in Yokohama, Japan, when the UNIDO Delegate ProgrammeÂ team visited the company.
â€œThis figure is too small compared to what Toyota exports to Nigeria and we really willÂ want to improve on this,â€™â€™ Kayamoto told the News Agency of Nigeria. However, he saidÂ generally, Nissan vehicle sales to Africa dropped from 72,000 in 2008 to 42,000 in 2009Â and the figure remained the same in the first quarter of 2010.