14th October, 2010
As the news continues to trickle in from Germany about Volkswagenâ€
To be blunt, their plans – both simple and scary at the same time – revolve around the idea of using multiple platforms to make Porsche too simple in the interest of gaining more volume and ultimately, more profit.
Now as for generating profitability, I never have a problem with that. Itâ€
I remember issuing a warning (to auto writers though) about the VW takeover of Porsche, saying that the official explanation – that the takeover would allow Porsche to survive and thrive well into the future. That is why I would say itâ€
VW has already demonstrated – and repeatedly so, I might add, as their new drive for profitability – and volume – threatens to unleash swarms of mediocre VWs on our landscape in the pursuit of knocking off the Camry and Accord (as if that was some noble quest worth aspiring to), so why should we expect them to all of a sudden demonstrate intelligibility and vision with the stewardship of the Porsche brand?
And now here we are again – and I just have a sickening feeling of yet another looming VW-Porsche train wreck. Thatâ€