P&G Launches New Ariel
Consumer goods manufacturer, Procter & Gamble, has launched a new upgraded formulation of its detergent brand, Ariel, for the Nigerian market.
According to officials of the company, the new Ariel contains an upgraded and more effective enzyme cocktail that gently removes tough stains in one wash. The product was endorsed by leading Nollywood stars like Bukky Wright, Ngozi Ezeonu and Saratu Gidado in an exciting event at the Eyo Square at the popular Idumota market in Lagos.
Speaking at the unveiling of the new Ariel Prozim, the Brand Manager, Laundry, P&G West Africa, Mr. Godwin Harrison, said the product uses an upgraded technology with increased enzymes and polymers that remove tough stains even more effectively.
He disclosed that P&G invests about $2 billion globally in Research and Development every year to develop improvements in products and deliver to consumers, products which meet global quality standards.
“Since 1837, P&G has built a heritage of touching consumers’ lives across the globe with brands that make everyday life a little better; now and for generations to come and we remain committed to improving the lives of world’s consumers. We respect our Nigerian consumers and from listening to them, we use the latest technology to deliver superior products that meet their needs, bringing world class standards to the Nigerian market.†he said.
The Nollywood stars, later supervising a demo wash to show the difference between Ariel Prozim and ordinary detergents wowed the eagerly watching audience. After staining thoroughly two pieces of identical cloth with ink, chocolate and tomato, the cloth washed with Ariel was spotless after few minutes of washing, whilst the cloth washed with an unknown detergent remained stained in spite of washing twice.
—Daniels Ekugo
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