Sprite Premieres Triple Slam Music Video
In line with its brand promise of creatively engaging its target audience Sprite, a sparkling beverage from the stable of Coca-Cola, has unveiled the basketball teamed music video which is a fallout and the high point from the recently concluded Sprite Triple Slam (STS), one of the most exciting and engaging youth activation in Nigeria.
The basketball themed music video is a contractual agreement between Sprite and MTV Base to show Nigeria ’s youths at their creative best. It entails each group showcasing their skill and dexterity in music, dance and basketball.
Each team comprises three basketball players, two dancers and a singer. Street Maniacs,’ an exciting, enthralling and engaging group from Calabar Zone emerged champions after a keenly competed grand finale held in Lagos. They thus won N6 million and a recording contract for a basketball-themed music video.
The group was assisted by Eldee who produced the basketball themed music video for the group. Eldee described them as a group of talented individuals who would positive impact their immediate community and institution. He described the production of the music video as challenging but interesting. Clarence Peters shot and directed the video.
Titled No Fall My Hand, the single, according to music pundits, has the potential of being a chart buster regardless of the fact that this is the groups’ first outing. The group is made up of Olubo Olabode- Cross River State University of Technology,  Ichire Nsor- Cross River State University of Technology, Louis Martins University of Calabar (Undergraduate), Adegbe Ikwue Adegbe- Federal University of Technology, Minna (Graduate), Unyime Otuokon Fred- University of Calabar (Graduate) and Ayeabie Behakongevers- University of Calabar (Undergraduate). They promise to storm the music scene with their unique brand of music.
Speaking at the unveiling of the music video, Mr. Austin Ufomba, Marketing Director Coca-Cola Nigeria said the Sprite Triple Slam is targeted at youths on campuses across Nigeria and is designed to bring out fresh and out of the box thinking and best expression of freedom, spark up creativity and to explore the high level of ingenuity embedded in Nigerian youths.
He stated the video is very inspiring and world class because of the production quality and that Sprite is supporting the group through the premiere and exposure on local and satellite TV channels.
Answering questions from brand writers at the presentation of music video and song event, the ‘Maniacs’ said: “Sprite Triple Slam has given us the platform to display our talents for the world to see. Sprite surprised us when they came to our neighbourhood in Calabar. We are ordinary boys who love to play for fun. Sprite motivated us with N6 million and now has fulfilled the promise of recording our songs and music video. For us, this is helping us to accomplish our individual and collective dreams and also providing us a spring board to rule the music scene. Sprite Triple Slam has automatically created a career platform for us.â€
Sprite Triple Slam is a brand activation that combines three fun elements of basketball, music and dance. It is targeted at connecting Sprite with youths on campuses across Nigeria with a view to bringing out the creativity and ingenuity in this group. During the activations, youths were encouraged to spark off new thinking and bring out their best expressions of creativity and talent.
The 2010 activations kicked off in Benin with teams competing in that location.  Subsequently each weekend thereafter, the Sprite Triple train moved to Owerri, Calabar, Kaduna, Ado-Ekiti, Ibadan, and finally Lagos, with 2 competitions held, Lagos I (Teslim Balogun Stadium) & Lagos II (Welcome Center, International Airport Road, Ajao Estate).
Eight regional finalists emerged – Flames (Owerri), Heroes (Benin), Street Maniacs (Calabar), The Blades (Kaduna), Hot Riders (Ado-Ekiti), Spears (Ibadan), Young Blood and Base Hawks (Lagos I & II ).
Hosted by Kevin Chuwang Pam of the Big Brother Africa fame, the activations also had Eldee the Don (an artist and music producer), Michael Egbebor of the DNMT dance group fame, and Bolaji Akiode, a female basketballer who has represented Nigeria at the Olympics as judges. MI, Nigeria ’s finest hip hop rapper and Wande Coal, of the Mo Hit music fame performed as Guest artistes while music was provided by Africa’s best, D.J Jimmy Jatt.
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