Complaints Over Smirnoff Ice Drink


Following complaints recieved by readers of Consumer’s Advocate, there are  indications that currently there may be  contaminated Smirnoff Ice drink  on sale.

Smirnoff Ice is a spirit mixed drink made by Guinness Nigeria Plc. It contains 5.5  per cent alcohol and comes in 300 ml  bottle and Can.

According to our findings, most of the contaminated bottles contain varying sizes of  visible dirty particles. Some of the bottles may require little shaking before the  dirts can be seen.

It is not clear if the 35 ml can is also contaminated but consumers are advised to  check it properly before drinking.

At a store in Agege where some bottles of the drinks were found, the owner told our  reporter that for over two months now, his customers have been complaining about  finding dirt in their drinks.

According to the store owner who did  not want his name mentioned, after receiving  several complaints from his customers, he checked his stock for confirmation.

“ When people continued to complain to us about the dirt they found in the Smirnoff  Ice they bought from us, we decided to check our stock for verification. When we  checked we discovered it was true. We found out that for each of the crates we had,  there were two or three bottles containing noticeable dirt, ” the store owner said

“The discovery was shocking to us because we buy from Tasho, a major depot of  Guinness in Idimu. We have our original receipt of purchase of the drink from the  depot and we are currently making efforts to notify them about our discovery.”

To confirm the  store owner’s claim that the contaminated bottles were truly from  Guinness, considering the high quality for which the company is known, Consumer’s  Advocate went to the company’s headquarters in Ikeja.

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Our reporter was told that  to see the Corporate Affairs Manager of the company, he  would need to fill a form, stating his purpose of visit. After filling the form and  waiting for  over 90mins, the receptionist told him  to  write  an official letter to the company stating the reason for the visit as  directed by the  manager.

Because of the need for the company to act quickly on the matter, our reporter left  a short note with his telephone number for the Manager with the receptionist, but up  till the time of writing this report,  no response has been received from the  company.

Consumers Advocate uses this medium to appeal to the management of Guinness to  seriously look into the matter as the lives of thousands of  consumers of Smirnoff  ice   maybe at risk.

Consumers Advocate is not sure if the  contaminated drink is the handiwork of  dubious fake drink factories or a quality control lapse from Guinness. Our concern,  however, is that Guinness should take necessary action to save the lives of  thousands of consumers who are lovers of the brand.

We also call on the National Agency for Food and Drugs Administration and Control  (NAFDAC) to look into the matter.

We enjoin consumers of all brands of drinks to be vigilant by properly checking  their drinks before taking them.

Meanwhile, we assure our exteemed readers that we will continue inform you on  further investigations on this matter.

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