12th November, 2010
Onga seasoning powders one of the brands from the stable of Promasidor Nigeria Limited, will this week commence a 13-week national experiential campaign to launch its new additions, Onga soup seasoning, the perfect finish for all soups and the shaker packaging.
As part of the campaign, Onga will not only be rewarding her consumers for their loyal patronage through a massive consumer promotion, it will also be honouring market leaders for their endless support to the society
During the activation campaign titled “stir up the flavour in your cookingâ€, Onga will also be discovering, celebrating and rewarding talented cooks across 15 cities in Nigeria through the “Onga market cooking competitionâ€.
Trade partners will not be left out as they will be rewarded through a trade promotion targeted at rewarding her trade members.
Onga was launched in July, 2004 with four variants, Onga Stew, Classic, Chicken, and Crayfish; with each variant targeted at different meals/cooking occasion. While stew is meant primarily for improving colours in jollof rice, moi moi, stews, e.t.c. the others such as Classic can be used for boiling of meat, soup and a variety of other meal types.
The campaign is being carried out by its promotional marketing agency, Promoworks.
