23rd November, 2010
In a move to enable more Nigerians have access to cable digital televisionÂ experience,Â Startimes, the newest entrant into the pay television business, hasÂ slashed the price for its decoders by 20 per cent.
Startimes, a joint venture between Nigerian Television Authority (NTA) and StarÂ Communication Network Company Limited, currently has a subscriber base of 160,000Â after just four months of its entry into the Nigerian market.
Announcing the offer last week at the companyâ€™s head office at Afribank House,Â Fatai-Atere way, Mushin, the management of the company said that the price for itsÂ decoder has now been slashed from N9,000 to N7,000.
Since Startimes entered the Nigerian pay television market, other competitors haveÂ crashed the prices of their decoders in a scramble for customers.
Explaining the rational for the new price slash, the management of Startimes said:Â â€œThe introduction of the current pocket-friendly offer is designed to remove theÂ usual barrier which high cost constitutes and give opportunity to Nigerians to haveÂ access to digital television without draining their pocketsâ€
â€œWe see no reason why Nigerians should pay through their nose just to be connectedÂ to pay television. In most parts of the world cable television has become a thingÂ for everyone so why should some people keep the price high here and give us theÂ impression that it is only for the rich. We are here to change that impression.â€
â€œWe believe that access to information, education and entertainment should not inÂ any way be restricted or made to elude Nigerians under whatever guise. This isÂ because pay television is a vital instrument of self-development which hasÂ implications for the overall development in the society.â€
Aside the price reduction, Startimes management also announced the planned additionÂ of more channels in their bouquet and establishment of 25 world class customerÂ centres across Nigerian cities that have already been connected to their network.
It said that in the next few months, there will be over 50 channels on the platformÂ while Hausa, Yoruba and Ibo contents will also be added.
According to the Management, the idea behind the establishment of the 25 customerÂ care centres is to ensure that subscribers have easy access to products and servicesÂ and to facilitate quick after sales response.
Hinting on its expansion efforts to cover other parts of the country, the companyÂ noted that services will be launched in Port-Harcourt and some parts of South EastÂ next month while all major cities in the country will be covered in 2011.