Panasonic Unveils YUME Campaign


Panasonic has unveiled its  promotional campaign tagged YUME. The promo is in  furtherance of its promise of continuous alliance with Nigeria consumers.

The Panasonic 2010 convention held at the Civic centre, Victoria Island, Lagos  recently climaxed with the unveiling of the campaign that would reward loyal  Panasonic consumers with scratch and win as well as mega offer.

The event witnessed a display of state of the art entertainment solution gadgets,  new KC series of air conditioners and new 3D plasma TV and LCD TV.

Speaking at the convention, the Managing Director of Panaserv Nigeria, sole  franchise of Panasonic brand in Nigeria, Bhojraj Rupani, said the company was  determined to deliver maximum value to its consumers and the brand has introduced a  new dimension to consumer promotion in Nigeria.

He said the major annual convention of Panasonic Corporation was to  underscore the  company’s commitment and belief in Nigeria as a growing regional economic power in  Africa.

John Woma,  media consultant to Panasonic  said, “this shall be a consumer dream  come true promotion, which would run for four months starting from 15 December, 2010  with a lot of instant prizes to be won for every purchase and a monthly star prize  to thrill consumers under the mega offer.

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