World’s Simplest Mobile Unveiled


You can’t access the internet and it doesn’t have a camera or games you can play.

In fact, this new mobile phone doesn’t even let you send text messages.

The designers of ‘John’s Phone’  have created a device that has only one function:  it lets you make calls.

Hailed as the world’s simplest phone, it is designed to be a tongue-in-cheek ‘basic  backlash’ by targeting users who do not want the flashy features of next-generation  models.

Dubbed the ‘anti iPhone’,  device with a brightly coloured facade and big buttons  resembles a toy.

The phone’s Dutch makers, advertising agency John Doe, are hoping it will be a hit  with technophobes and children buying their first phone.

The manual is only one page long and, unlike its battery-hungry smartphone  counterparts, the makers of ‘John’s Phone’ claim that a single charge will provide  users with three weeks’ battery life.

Even the phone’s ‘built-in’ address book is old-fashioned – concealed behind a flap  at the rear of the phone, it’s a physical pen-and-paper notepad used to store your  contacts.

For those in a rush, the device does have the ability to record ten speed dial  numbers.

The phone’s designers wanted the phone to have ‘no frills and no unnecessary  features such as a camera, text messaging and an endless number of ringtones’.

Designer Diedriekje Bok said: ‘At a time when there is an abundance of choices and  oppressive channels, we wanted to develop a simple gadget.

‘It is also a useful phone while travelling, exercising or weekend sailing.

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