3rd December, 2010
Judges at the ongoing talent hunt, Nigerian Idol, debuted on TV on Sunday, 21 November, have one thing on their mindâ€”getting 100 hopeful to the Dream Studios in Lagos.
And TV audiences in Nigeria, UK and USA have been treated to the high and low of the hopeful who trooped out to be part of the music reality show.
Rotimi Pedro, MD of Optima Media Group, stated that going by the number of reality TV shows in Nigeria, â€œsinging happens to be a major talent in this part of the world and Nigerian Idol is ready to showcase the best of them to the world.
â€œWe are starting with 100, after which we will cut them to 50 and then the final 10 that will slug it out for the grand prize.
â€œThe quality of talent is exciting, I believe truly that Nigeria is blessed.â€
He added that like Kelly Clarkson, Ruben Studdard, David Cook, Omawumi and Timi Dakolo, the journey to being the next Idol begins with getting a golden ticket at the raw auditions.
â€œGetting the golden ticket guarantees one thing; you are going to the Dream Studios, but this is not the end of the race. There is the theatre audition where contestants will have to prove to the judges once again that they deserve to be in the competition,â€ Pedro said.
Sponsored by Etisalat in association with Royal Exchange and Pepsi, the stiff competition this year will begin with 100 contestants, slugging it out for a grand prize of N7.5 million and a record deal with Sony BMG.
Hosted by Misi and Anis, the judges, Audu Maikori, Jeffery Daniel and Yinka Davies, will continue in the decision making until voting begins.