17th December, 2010
In keeping with tradition, the awards featured an array of electrifyingÂ collaboration between artistes from different parts of the continent, mixing upÂ music genres, languages and cultures in an unprecedented extravaganza of AfricanÂ talent.
This yearâ€™s MAMA Awards opened with an explosive performance by hip hop heavyweight,Â Rick Ross and closed with an unforgettable rendition of Win, featuring T-Pain, RickÂ Ross, Da LES and 2face.
Among the collaborators were Nigeriaâ€™s 2face, who hooked up with South African rockÂ group, The Parlotones, while the performance of Banky Wâ€™s Lagos Party saw SouthÂ Africaâ€™s Big Nuz, Angolaâ€™s Cabo Snoop and Paul G and DRCâ€™s Barbara Kanam, rockingÂ the house with the first ever truly pan-African version of the hit track.
â€œTonightâ€™s MAMA with Airtel was a joyful and uplifting celebration of African youthÂ culture and music. It brought together the best talent from across Africa toÂ showcase the incredible music that Africa has to offer to the world.Â It is amazingÂ to see collaborations between the artistes as it fosters a spirit of camaraderie andÂ creative exchange that take their music to a new level,â€ said Alex Okosi, SeniorÂ Vice President and Managing Director, MTV Networks Africa, of the event.
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