17th December, 2010
In keeping with tradition, the awards featured an array of electrifying collaboration between artistes from different parts of the continent, mixing up music genres, languages and cultures in an unprecedented extravaganza of African talent.
This year’s MAMA Awards opened with an explosive performance by hip hop heavyweight, Rick Ross and closed with an unforgettable rendition of Win, featuring T-Pain, Rick Ross, Da LES and 2face.
Among the collaborators were Nigeria’s 2face, who hooked up with South African rock group, The Parlotones, while the performance of Banky W’s Lagos Party saw South Africa’s Big Nuz, Angola’s Cabo Snoop and Paul G and DRC’s Barbara Kanam, rocking the house with the first ever truly pan-African version of the hit track.
“Tonight’s MAMA with Airtel was a joyful and uplifting celebration of African youth culture and music. It brought together the best talent from across Africa to showcase the incredible music that Africa has to offer to the world. It is amazing to see collaborations between the artistes as it fosters a spirit of camaraderie and creative exchange that take their music to a new level,†said Alex Okosi, Senior Vice President and Managing Director, MTV Networks Africa, of the event.
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