21st December, 2010
The campaign for environmental protection, development and government efforts at providing a cleaner and healthier environment inÂ NigeriaÂ have received aÂ massive boost as Macleans, the toothpaste brand fromÂ GlaxoSmithKlineÂ Consumer Nigeria (GSK) Plc sponsored theÂ Cleaning UpÂ of Ajegunle, a Lagos slum.
Macleans partnered with Passion House, aÂ non -government organisationÂ in conjunction with theÂ Lagos State Waste ManagementÂ Authority (LAWMA) to clean sixÂ major zones of Ajengule. In addition, Macleans also provided free dental checks and product samplingÂ to over 1,000 participants.
The Managing Director of GSK, Mr. Chidi Okoro; the Vice Chairman of Ajeromi IfelodunÂ Local Government Area, Mr.Â ObinnaÂ Nwabueze; the Managing Director ofÂ Passion House, Mr. Alex Akhigbe; the Marketing Director of GSK, Mrs. Hannah Oyebanjo; the Principal Scientific Officer of LAWMA, Mrs. Akintobi Oyebimpe andÂ otherÂ top management teamÂ of GSK as well as the general public participated in the clean up exercise.
Speaking to journalists in Ajegunle, the Managing Director of GSK, Mr. Okoro noted that there was a sort of synergy between a healthy environment and aÂ healthy oral cavity, adding that this informed their support and contribution to the clean up as well offering free dental check to the people.
â€œWe are here to restate our commitment to environmental fortification and assure our consumers of quality product that is able to strengthen their teethÂ fromÂ Inside Out. It is also to play out our mission ofÂ improving the quality of human life by enabling people to do more, feel better and live longer,â€ OkoroÂ said.
He further explained that, Macleans has shown great commitment to promoting, protecting and educatingÂ NigeriansÂ on the need to take good care of their oralÂ cavity by supporting various initiatives over the years. â€œMacleans collaborated with theÂ Lagos State MinistryÂ of Health on programmes aimed at improving oralÂ hygiene in schools. We also supported communities this year through our Community for Dental Heath EducationÂ Â Scheme with the help of final year dentalÂ students in universities, while not forgetting to mention our support for the Dental Association especially onÂ Â World Oral Health Day,â€ he enumerated.
Also speaking at the venue, the Vice Chairman of Ajeromi Ifelodun Local Government Area, Mr. Nwabueze said that, â€œenvironmental clean up should be a jointÂ effort of government, corporate bodies and individuals. I am excited about this team up to clean Ajegunle and the contributions of Macleans especially theÂ free dental check for residents of Ajegunle. Â If every organisation or brand sees the need to give back to society as Maclean has done, we will not only haveÂ a better place but a healthier nation
He commended Macleans for the long standing quality of products and the promotion of oral hygiene. Nwabueze also called on other corporate organisations toÂ emulate the CSR spirit of Macleans.