Maltina Raises Stake At Argungu Fishing Festival


In line with its new brand proposition of ‘sharing happiness’ Maltina, a non-alcoholic malt brand from the stable of Nigerian Breweries Plc has promised all visitors more happiness in this year’s edition of the Argungu International Fishing and Cultural Festival billed to take place in Argungu,  Kebbi State on 19 March, 2011.

The brand will be giving out exciting prizes to winners of the competition this year. The overall winner of the competition will go home with N1 million and a tricycle; the first runner up will take away N300,000 and a motorcycle while the second runner up will get N200,000 and a generator.

The brand had in the past given out a brand new 14 seater Toyota Hiace bus and a Honda Civic car to winners; it has also assisted the organisers with cash donations.

Ngozi Nkwoji, senior brand manager, Maltina, said apart from being the official drink of the festival, Maltina will also activate a roadshow to drum up support for the festival and create awareness about its impact on tourism and social cohesion in the country.

Nkwoji stated that a ‘sharing pavilion’ will be created where consumers can come and share their happy moments and experience the brand’s new proposition, an MC will be present to welcome consumers.

“If you will recollect, Maltina, early last month re-launched and refreshed the brand in line with consumer expectations and contemporary packaging trends. “What we are going to do in Argungu is to further reinforce the proposition and to let the consumers know that Maltina would be there for them always,” she added.

Jacco Van der Linden, Marketing Director, Nigerian Breweries Plc, said Maltina, which has been the official Drink of Argungu Fishing Festival since 2005 is with this year’s partnership reaffirming its strong belief in the tourism potential of the country.

“We believe that Argungu is an important international event that is capable of attracting foreign tourists to Nigeria, and that is why we have been the official drink of the competition for years now. This is being done to encourage Nigerians to believe in and be proud of their culture and rich tradition.”

The Argungu Fishing Festival is an annual cultural and fishing festival which takes place in Argungu Kebbi State in north-western Nigeria; it is the culmination of a four-day cultural event held in the emirate.

—Funsho Arogundade

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