17th March, 2011
With its near monopoly status restored in the Nigerian cable television market, Multichoice, the subscription management firm of DSTV is back to its old ways of indiscriminate jacking up subscription fees.
Multichoice position in the Nigerian market has been greatly enhanced by its success in winning back the English Premier League which it lost to HITV, an indigenous cable television station for about two years.
The company, in an e- mail message to its subscribers announced increase in the subscription prices to its various bouquets which it said will take effect from 1 April, 2011.
Though some of the subscribers only received the e-mail this week, the letter signed by Joseph Hundah, Managing Director, Multichoice Nigeria was dated 1 March.
As listed by the company, the DStv subscription for Compact Plus bouquet has been jacked up from N6,800 to N7,000, Compact bouquet from N4,500 to N4,800, and Family Bouquet from N2,500 to N2,800.
The Access Fee for Dual View subscribers has also been increased from N1,200 to N1,800.
Multichoice however said it will be discounting the new DStv Premium subscription price by N300 per month for three months “which means you will only pay N10,000 for April, May and June 2011 after which the full price of N10,300 will be billed.
“In determining a price increase MultiChoice takes into account many factors including, and amongst others, the impact on the subscriber, operational costs, satellite lease costs, programming costs and efficiencies effected within the company”, the company said.