11th May, 2011
MTV Networks Africa and MTN have joined forces in a groundbreaking pan-African multimedia campaign designed to inspire African youth by connecting them with some of the world’s most influential personalities.
Showbiz Trends learnt that the partnership will produce a new programme, MTV Base Meets…with MTN, an eight-part youth empowerment initiative and TV series that will create a dialogue between young people and the political, business and cultural leaders, who shape the world today.
“MTV Base Meets…with MTN provides young people with the opportunity to engage directly with decision makers and world leaders in order to address some of the key issues important to them,†said Alex Okosi, Senior Vice President and Managing Director, MTV Networks Africa.
The intimate documentary series will allow Africa’s young minds put probing questions to influential, inspirational and sometimes controversial individuals among who are Madam Ellen Johnson-Sirleaf, Liberian President; Paul Kagame, President of Rwanda; Mr. Julius Malema, President of the ANC Youth League and many African leaders, who exercise significant impact on the continent.
A diverse panel of young people representing different youth interests will be assembled from across the African continent, with participants coming from Cameroon, Ghana, Liberia, Nigeria, Zimbabwe, Rwanda, South Africa and Uganda, among others.
—Funsho Arogundade