Coca-Cola Celebrates 125 Years

As the Big Brother Amplified gathers momentum, housemates in the television reality series undertook their first major task in the house by celebrating with the iconic Coca-Cola brand which marked its 125 years of existence on 8 May.

For the celebration, housemates baked an anniversary cake and rendered a birthday song for the brand.

Nigeria’s Karen hailed Coca-Cola after all the excitement as she screamed: “God bless Coca-Cola”. Kingsley Osadolor, a brand scholar said what attracts him to the Coca-Cola brand is its “Brand personality identity”. He said he was not a fan of Big Brother, but when he learnt that Coca-Cola will be sponsoring this year’s edition, he knew something different was in the offing.

Coca-Cola is the major sponsor of this year’s edition of Big Brother.

—Funsho Arogundade