Heineken Holds Annual Cultural Fiesta

Saturday, May 6 will remain evergreen in the memories of hundreds of guests that attended this year edition of the Annual Intercontinental Night at The Lagos Motor Boat Club on Awolowo Road, Ikoyi, Lagos.

The all night shindig was a splendid show of cultural display by different nations of the world. Sixteen countries from all the continents of the world had individual open stands where they expressed their culture through their native foods, dress, artistic display and national flags.

The colourful event which had the trappings of an international cultural festival, kicked off at exactly 7pm when guests including tourists from different nations and members of the Lagos Motor Boat Club and their families, started to move around freely, gyrating to the loud music from the turn-table of the disc jockey.

The highlight of the night was the food tasting segment when guests were allowed to go round the stands of any country of his or her choice to taste the foods and beverages on display at no cost. Nations represented include: Greece, United States of America, South Africa, India, Turkey, Switzerland, Germany, England, India, Italy, China, Spain, Republic of Benin, Holland and the host nation, Nigeria.

Holland’s stable was represented by Heineken, a global premium beer brand with strong cultural and corporate heritage from Holland, its home country. The Heineken’ stand at the occasion was however the busiest as majority of the guests, kept besieging the stand for refreshing glasses of free chilled Heineken beer.

Explaining guest’s attachment to the Heineken’ stand, Jacqueline Van Faassen, Senior Brand Manager, Heineken who is also a native of Holland, stated that “Heineken is the most international premium beer brand that people enjoy. So you can see that guests here tonight couldn’t resist the rich taste of Heineken beer.”