1st June, 2011
Two Nigerian music stars, Banky W and Sasha have been signed on as brand ambassadors for Samsung mobile.
Speaking during a media briefing to unveil the new brand ambassadors, Fady Khatib, Director, Hand Held Products, Samsung Electronics West Africa (SEWA), stated that the company recognises the importance and impact of dynamic brand ambassadors in the country. This he noted is in synchronization with the electronics giantâ€™s continuous brand positioning exercise aimed at maintaining its leadership position in the country.
He said the Samsung brand stands for quality of innovation, style, resilience and excellence in performance. And these qualities are epitomized by the brand ambassadors, whose quality and depth of work, as well as versatility as musicians, has made them much loved and respected personalities in Nigeria today.
â€œWe are confident with our new brand ambassadors to widen our appeal further in the country. In fact, their choice makes perfect sense for Samsung Mobile, both strategically and as a representation of what they both encompass as musicians and role models for the Nigerian youth.
â€œBanky W and Sashaâ€™s blend of spirit and style, success and charm match strongly with the Samsung brand which prides itself on its innovation, style and superior products. Also, their dynamism combined with our brand expertise will help us present our products in different, innovative ways to consumers,â€ he said.
In his remarks, Banky W, the R&B crooner stated that â€œSamsung Mobile represents the hope for a better tomorrow given its commitment to providing quality products and services as well as the development of youths in Nigeria. Iâ€™m indeed very proud to be associated with them.â€