1st July, 2011
Ten Nigerian families will slug it out on the dance floor as they attempt to outwit one another as the popular family reality television show, Maltina Dance All (MDA), enters its fifth season.
The MDA is a unique TV reality show where families strive to outdo one another through the mastery of various types of dance steps ranging from wazobia, hip-hop jive, pantomime and samba to salsa. It is also the consumer engagement and experiential marketing platform that the brand deploys to resonate with esteemed consumers and the society in general.
Meanwhile, the organiser of the show, Nigerian Breweries Plc, has announced an upward review of the prize money. According to the new arrangement, the winning family will now take home N5 million in addition to a brand new family SUV, while the first and second runners up will take home N1 million and N500,000 respectively.
The MDA is the consumer engagement and experimental marketing platform that the brand deploys to resonate with its consumers and the society in general.
Mr. Ageni Yusuf, Corporate Affairs Adviser, Nigerian Breweries Plc, said Maltina Dance is the foremost experimental and sponsorship platform of the Maltina brand renowned for promoting family values and bonding in line with the new brand proposition of sharing happiness.
The show, Yusuf stated, debuted in 2007 and has remained Nigeria’s first and only family dance reality TV show featuring families from various regions across the country. The maiden edition produced the Onye family; in 2008, it was the Opuwari family that carted away the star prize and in 2009, the nation’s best dance family was the Ibiams, while the Adejo family was the overall winner for 2010.
On what to expect from this year’s edition, the Corporate Affairs Adviser added that the winning family will go home with the grand prize of N5 million and a brand new family SUV, while the first and second runners up will also get N1 million and N500,000 respectively.
The top NB Plc brass enjoins consumers and Nigerians in general to participate in the exciting show by registering at the regional audition centres at Port Harcourt, Benin, Enugu, Ibadan, Lagos and Abuja, between 29 June and 6 August, 2011 or by registering on-line at www.maltinadanceall.tv, adding that breakdown of the regional audition dates show that Enugu and Abuja edition will take place on 22 and 23 July; Ibadan, 29 and 30 July, while that of Port Harcourt is 28 and 29 July; Benin and Lagos, 5 and 6 August, 2011.