21st July, 2011
The Nigerian Communications Commission, NCC, has refused to grant MTN approval to embark on a sales promotion to celebrate the 10th anniversary of GSM services in Nigeria.
It also directed Starcomms to stop all current promos it is running, saying that the CDMA operator should prioritise giving its customers good network service rather than embarking on promos when the network service was less satisfactory.
The telecom regulator, according to a statement signed by its Director of Public Affairs, Mr Dave Imoko, said MTNâ€™s network was facing quality of service challenges already and that such promos could worsen the situation.
Imoko said: â€œThe decision to turn down the request of MTN was made after series of reviews about the content of the promotions and the volume of traffic it was bound to generate.
â€œSuch promotion may further degrade its current quality of services. After a careful evaluation, appraisals and measurements of the status of its network, the Commission resolved that the provider would not be able to sustain the volume of traffic to be generated from such a promotion during the period.
â€œThe Commission also took into consideration the consumers’ experience on the MTN network during similar promotions in the past, which tend to negate the current position of the Commission that operators must take responsibility for improved quality of service for its consumers.
â€œConsequent upon the above, the Commission declined approval of the bonanza and directed that it be set aside forthwith, while advising that efforts be geared towards achieving improved quality of service by MTN.â€
He further said that â€œwith effect from July 2011, Starcomms should stop all promotions currently being undertaken by the company until such a time the regulator will be satisfied that its network is capable of handling such promotions without degrading the network quality.â€