Sony Enters Internet TV


As the world seeks innovative ways to match the rapid change in entertainment, leading global electronic giant, Sony Gulf, has introduced 25 BRAVIA TV models into the Nigerian market, 20 of the products are internet-enabled TVs.

This is in harmony with Sony’s global ‘Television Redefined’ proposition which is based on the need for Television to adapt itself to complement the increasing variety of hi-tech entertainment options for the home. Network, connectivity and 3D are the three pillars on which the new Sony Internet TV range rests along with a completely new picture enhancement technology, X-Reality that reproduces high quality and realistic high definition and 3D video and also enhances picture quality of low resolution internet content.

Mr Osamu Miura, Managing Director, Sony Gulf, who unveiled the television range to newsmen during a press briefing at the Federal Palace Hotel, victoria Island, Lagos, said the products are aimed at redefining home entertainment to meet the needs of today’s contemporary and savvy consumer. This is because the 2011 BRAVIA LCD/LED TV series offer smarter, sophisticated and more social entertainment that redefines television experience.

“First there was the television that was a mere display device for passive viewing, then came the internet which was personal and interactive, and revolutionised the way people communicated. And now, we cannot imagine life without the internet. Today, we introduce the new Sony Internet TV that combines the joys of watching high quality HD and 3D content, with the leisure of accessing the internet and social networking sites, along with a seamless connectivity with various devices such as mobile phones, the PlayStation 3 and Blu-ray disc players.

Miura stressed that there has been a surge in the growth and popularity of social networking sites in Africa, with over three million Facebook users in Nigeria.

“For Sony, these numbers are very encouraging as we aggressively execute our strategy to become the leading provider of networked entertainment. Consumers will now be able to enjoy a broader range of internet entertainment services from Sony and others, well beyond the standard video offerings provided by cable and satellite programming.”

He reiterated that Sony will not rest on its oars but will continue its evolution in connectivity with the new Sony Internet TV models that feature seamless internet connectivity. This provides access to free and premium movies, video and music services through the BRAVIA internet video platform, including YouTubeâ„¢. Social media enthusiasts can also look forward to the latest BRAVIA internet widgets that include Facebookâ„¢, Skypeâ„¢ and Twitterâ„¢. Users can stay connected with their friends simply by downloading personal widgets to the TV, enjoying real-time updates from these sites without having their TV viewing interrupted.

The latest BRAVIA models offer uncompromising picture quality with Sony’s new proprietary X-Reality® and X-Reality Pro® picture engines. These unique technologies separate incoming video signals by outline, texture, colour and contrast, and add appropriate image enhancements to create the best image possible. Only Sony, with X-Reality Pro, can optimise the large screen viewing of low resolution content.

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