Nickelodeon, DStv Paint Africa Orange

MTV Networks Africa and MultiChoice Africa have concluded a deal to bring family channel, Nickelodeon, to millions of new viewers in sub-Saharan Africa.   Starting on 23 August 2011, Nickelodeon, available on the DStv Premium, Compact Plus, Compact, Family and Access bouquets, will be distributed 24 hours a day to an additional 36 countries in Central, East and West Africa on DStv channel 305, bringing its amazing line-up of family-friendly, kids-centric entertainment to children and parents throughout the continent. “We are delighted to expand Nickelodeon’s ‘orange’ footprint to a new fan base in Central, Eastern and Western Africa with our partners at DStv. We are confident that Nickelodeon will become a firm favourite with kids and parents in these regions,” said Alex Okosi, Senior Vice President and Managing Director, MTV Networks Africa. Also adding, Andy Goodhand, Senior Vice President, Nickelodeon, Emerging Markets, VIMN, said “Nickelodeon’s core values of fun, playfulness and innovation, along with our putting kids first philosophy and top quality content, resonates with kids and their families all over the world. We are looking forward to spreading the word and creating even more fans across sub-Saharan Africa.” Combining world-class animated programmes with live-action TV series, movies and more, Nickelodeon offers fresh and entertaining programming for parents and kids from two to 15 years, including dedicated content for pre-schoolers, tweens and teens.

Among the high quality programmes offered on the Nickelodeon channel will be world famous animated sea sponge SpongeBob SquarePants, adventurous pre-school heroine Dora the Explorer, teen hits Victorious, Big Time Rush and iCarly and also Bubble Guppies, an interactive educational programme for pre-schoolers two to five years that teaches essential school-readiness skills. Nickelodeon was launched in July 2008 in southern Africa and has grown from strength to strength by becoming the channel of choice for many African families.

—Funsho Arogundade