22nd September, 2011
How do you prove critics wrong in the assumption that some Nigerian auto marketers use their franchise to dump models that have been phased out in other countries into the Nigerian market?
If we are unconvinced, then the recent launching of the 2010 Ford Figo by Coscharis Motors seems to prove a point, even at a time when India, which launched it two years ago is expecting a more current model of the same vehicle.
The Figo has been in the Indian market since 2009 when it was unveiled in New Delhi.
However, the Figo has received enormous praise by various reviewers who noted that the interior is roomy, and everything is placed just at appropriate place except for lack of rear power windows, alloy wheels, no tilt adjustable steering, no fog lamps and other minuses.
But after itâ€™s unveiling in India two years ago, native Indians reacted that Figoâ€™s manufacturer is just insulting them.
According to a blogger simply known as motorjedi â€œInternational manufacturers find India and South East Asia great places to do this kind of thing â€”sell the old and new versions side by side as two separate cars. They did it with the Mitsubishi Lancer and Pajero, Suzuki Alto and WagonR, Hyundai Santro (Atos), Getz and Accent and then Figo and Fiesta.â€
Executive Director, Sales & After-sales, Coscharis Motors, Mr. Raju Sawlani, described the Figo as â€œthe best in class ride and handling with enough interior space.â€
Coscharis Motors are franchise holders for Landrover, BMW and Ford vehicles.