28th September, 2011
Nigeria makes another leap in global entertainment reckoning as TRACE Urban, the global entertainment brand is officially launched in Nigeria. The Paris, France based international urban music channel recently established its base in Lagos, Nigeria, as the hub for its TRACE Anglophone Africa operations and to reach Nigeria and other Anglophone West Africa viewers.
This move is set to transform the fixture in the Western African entertainment industry, with a focus on Nigeria and Ghana.
Speaking at the media launch of the channel in Lagos, TRACE founder and CEO, Oliver Laouchez, said the company set up base in Nigeria with the mission to drive the industry with hit music videos, unique content, platform and reach.
“Nigeria is the place to be. We are inspired by the vibrant music scene, the electrifying artistes, great music videos and the passionate creative spirit. Nigerian artistes are the hub of the continent’s growing music entertainment industry and our expansion into Anglophone West Africa grew from our desire to be a part of the excitement and to promote African music globally,†Laouchez said.
—Funsho Arogundade