Hyundai Nigeria Joins 2011 White Board Campaign

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In commemoration of this year’s International day for eradication of poverty, Hyundai Motors Nigeria in collaboration with her principals – Hyundai Motor Company, are participating in the 2011 White Band Campaign, a global awareness-raising campaign taking place in over 100 countries with the aim of ending poverty and inequality.

The task, which is also in sync with KFHI, Korea Food for the Hungry International is aimed at stimulating world leaders to rise to the challenge of halving the proportion of people living on less than $1 a day. Mr. Kiran Parab – Director-Sales and Marketing, Hyundai Motors Nigeria Limited, said that the essence of the cause cannot be overstressed, when viewed against the impact of poverty on global economic emancipation.

He warned that unless urgent action is taken to alleviate the suffering of the poor, “more than 920 million people could be forced to live under the international poverty line of $1.25 a day, as adjusted by the World Bank in 2008”.

Kiran canvassed inclusive growth for the achievement of the Millennium Development Goals (MDGs), noting that “economic growth or improve equality alone cannot reduce poverty nor produce jobs unless it is inclusive”. He also acknowledged recent efforts by some world leaders to reduce poverty, stating that the number of people living under the international poverty line of $1.25 a day have declined from 1.8 billion to 1.4 billion between 1990 and 2005.

But the Hyundai Director feared that the situation may be worsened by the proportion of extreme poverty in developing regions which according to him has dropped from 46 per cent to 27 per cent, putting one in four children under the age of five under severe risk of malnutrition.

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The global responsibility of enhancing the standards of living of the poor coincide with Hyundai’s philosophy of ‘Moving the world together’

Kiran added that Hyundai dealerships worldwide have time and again connected with the world every 17 October to venerate the International Day for Eradication of Poverty.

He said Hyundai’s 2011 campaign theme: Stand up, take action against poverty, was “in awareness of the significance of absolute poverty in our global village, expecting sharing cultures to be rooted in our society and all global citizens to join hands to make a better world”.

All employees will be encouraged to wear the symbolic white bands, while a variety of supporting activities will be conducted nationwide, ranging from customer events at dealerships to fund-raisings. Throughout the three-months long campaign which ends December 2011, a white banner, reading the movement’s slogan Stand Up, Take Action will be displayed at our branches – he added.

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