Nescafe Thrills Lagos Consumers With Magic Mug Flight

In a bid to give its consumers in Lagos a unique experience to relish Nescafe, one of the brands in the stable of Nestle Nigeria Plc, the company provided some of its consumers the opportunity to fly in hot-air balloon as part of its brand activation, the Magic Mug Flight, kicked off in Abuja recently.

The event which attracted consumers of the brand, school children and Nollywood stars, also provided consumers the opportunity to interact with the brand and those behind the making of the brand.

The Category Business Manager, Nescafe, Mr Tayo Olatunji, described the Nescafe Magic Mug Flight as an innovative brand activation, designed to provide consumers of the brand an experience of a life time, by short listing them from the pool of entries for the activation to fly the hot-air balloon.

“The Magic Mug Flight, for us is designed to give our consumers unique experience, an experience of a life time as an exciting brand that is quite innovative in terms of products and the experience we give to our consumers.

“This is another innovative way of giving something back to our consumers. A lot of them have seen the flying balloon either on TV, a number of them that have travelled have seen it before, but according to our research, majority of them have never flown in one before. So what we have just done is to bring the experience to them,”  he stated.

He explained that those selected for the balloon ride were randomly picked from a entries sent via SMS to interested consumers to a short code 33811, indicating their ages and locations, adding that each of the lucky winners would also be given the opportunity  to bring in two of his friends to fly with him on the balloon with a pilot and a celebrity.

“By involving the lucky consumers and their friends, it simply means we are not just talking to the consumers and giving them a life-time experience, we are also extending the gesture to those close to them,”  he explained.

The hot balloon which takes five persons at a time, according to him, goes up about 50 metres.

He however expressed the brand’s determination to extend the activation to every nooks and crannies of the country to allow for more consumer participation ‘since we are available in all the 774 local governments in Nigeria’