13th December, 2011
Venus, a premium cosmetic brand from the stable of PZ Cussons,Â has introduced two new skin care products into the Nigerian market as well as a distinctive marketing programme to support it.
The introduction of new Venus SkinQuench Light Moisturizing range and new Venus PerfectTone Gentle Toning range is based on the outcome of scientific research on African skin and its unique climate. These products have been designed specifically to meet the needs of the African skin, using unique technologies and natural ingredients.
Explaining the uniqueness of the new products, the Marketing Director of PZ Cussons Nigeria, Elena Haritonova said: â€œOur formulations are specifically designed to show you your skin at its absolute best thereby helping you to discover the full beauty potential you have. They are especially made to work in harmony with your skin and care for it gently. The secret of our success is, therefore, in the careful selection of high quality components and ingredients for our products and their perfect balance in the formulations.â€
On custom-made care, Haritonova stated: â€œWe believe that your whole body deserves custom-made care, therefore we design products to do a specific job on a specific body part. You, therefore, have special products to care for your body and special products to care for your face; all working together as a total beauty care system.â€
For New Venus SkinQuench Moisturizing range, Marketing Manager, Regional Brands-PZ Cussons, Mrs. Mildred Bagshaw, said it uses the Moisture Release technology, a unique formula that adapts to the level of moisture in the skin and provides the exact amount of moisture it needs to be beautiful. â€œIt also contains pure sea extracts which refresh and revive the skin.â€
Bagshaw, who also provided some insight into the makeup of New Venus PerfectTone Gentle Toning range said: â€œThe new Venus PerfectTone line uses a new formula that contains pure concentrated green tea essence to gently even the skin tone and advanced Sun-block technology with SPF 30 to fully protect the skin from harmful sun rays, giving the skin the perfect tone and radiance.â€
The new lines would be heavily promoted through above the line and below the line strategies, Haritonova said.
In line with this, Venus has equally launched a Free Skin Testing campaign to further enhance its positioning as Experts in African skin care.
According to the Marketing Director, the objective of the campaign is to create awareness on the need for consumers to imbibe the right beauty routine by knowing their skin types and more so, knowing what kind of products to use for their skin.
The campaign, which commences in Lagos, will be executed using the Multi Dermascope machine, a modern skin testing machine with multi abilities.