12th January, 2012
Cadbury Nigeria Plc has sponsored four major events that made the festive period enjoyable and memorable for consumers and shoppers.
The events included the 2011 Lagos Television (LTV 8) Christmas Fair and Silverbird Christmas Fair in Lagos, the Broadcasting Corporation of Oyo State (BCOS) Christmas Fair in Ibadan and Independence Television (ITV) Christmas Fair in Abuja.
At the LTV 8 event, the firm’s stand showcased fanfare with an exclusively branded Father Christmas Grotto, while the Silverbird Christmas Fair featured the ‘Cadbury, ‘I Got Talent’ show, in which children got a chance to display their talents laced with vitality and won exciting branded prizes.
The BCOS event in Ibadan was a musical entertainment show where Cadbury interacted with consumers, while the Independent TV Christmas Fair in Abuja featured a musical and fun filled show with lots of prizes and gifts for visitors.
Speaking on the sponsorship, Brand Manager, Cadbury Bournvita, Bunmi Adeniba, explained that the sponsorship of the major events is in line with the non-stop vitality positioning of the brand to constantly engage and excite its esteemed consumers.
Adeniba also noted that the interaction with the consumers gave the company the opportunity to further connect with consumers since the introduction of the new world class polypropylene (PP) pack format for Cadbury Bournvita earlier in the year.
She said the all-new Cadbury Bournvita is fortified and enriched.