7th February, 2012
Seven-Year-old brand activation and experiential marketing outfit, Oracle Experience, has emerged the winner of the Institute of Direct Marketing of Nigeria (IDMN), West Africa’s World Class Experiential Marketing Services Consultant of the year 2011.
The award ceremony took place recently at Sheraton Hotel, Lagos.
Defeating front lines and renowned brand activation companies in the business to pick the coveted prize, Oracle Experience was said to have maintained objectivity and integrity in executing most of it businesses in 2011
According to the Chairman, Award Research and Technical Committee, Daniel Bamidele Aloba, “Oracle Experience is considered the best in the field in 2011 not because of the numbers of activations but because most of the activations from planning to execution were found to be seamless, thorough and impacting on the brands.”
Responding to the feat his organisation has achieved in such a short time, the Chief Executive Officer/Managing Director, Oracle Experience Limited, Mr. Felix King Eiremiokhae, said:
“When we started Oracle 7 years ago, our vision was to be number one and our mission was to ensure that any brand we work on achieve its set objectives. Helping brands achieve their set goals has become my life and this is what I have lived for in the past 13 years. If I look back at my first five years of industry experience and the things I did and how it all ended, I am encouraged to do the things industry watchers think are magical today and it just kept expanding my horizon and approach in activating brand specifics.”
He further said: “My desire to be the best has been incredible, I literally sleep, eat and wake up creating and executing breath taking activations. In those early years, I did not see what I was doing as a means to earn a living but as an opportunity to make a huge impact and be part of an evolution. I thank God, industry watchers are beginning to recognise our little contribution. However, being recognised by the Institute of Direct marketing of Nigeria as West Africa’s World Class Experiential Service Consultant of the year 2011, is an encouragement to get us even more ambitious.”