Etisalat Wins 3 Prestigious GSMA Awards


Etisalat, a telecommunications company with operations in 17 markets across the Middle  East, Africa and Asia, has won three of the sector’s most prestigious  international awards at Mobile World Congress, the global event held annually in Barcelona, Spain.


The awards held at the auditorium of the congress centre saw Etisalat bagging two GSMA Global Mobile Awards in the ‘Best Mobile Health Innovation’ and ‘mWomen Best Mobile Product’ categories for its mobile health innovation, as well as ‘Best Mobile Money Innovation’  award for its Etisalat Commerce platform.


Accepting  the  awards,  Essa  Al  Haddad,  Etisalat Group Chief Commercial Officer,  said:  “Etisalat  is committed to harnessing the power of mobile connectivity  through  innovation  to develop products that change people’s lives   for   the  better  and  help  to  accelerate  social  and  economic development.   In  the case of Etisalat Mobile Baby, it can also save lives and narrow the gender gap.”


Speaking on the receipt of the awards, Chief Executive Officer, Etisalat Nigeria, Steven Evans said, “This is yet another evidence of our commitment to  continually  provide unparalleled, innovative and advanced solutions to our customers around the globe. The award not only acknowledges Etisalat as one of the leading telecom service providers across the Middle East, Africa and  Asia,  but  also  reinforces  our  commitment to become one of the top telecom service providers globally.”


Etisalat’s  Mobile  Baby  programme  delivers  affordable  primary healthcare solutions to even the remotest regions of Africa.  It has already delivered tangible  results  to meet Millennium Development Goal 5 (MDG5) which seeks to  reduce  maternal  mortality  in  childbirth  by  75 per cent and deliver universal access to reproductive health by 2015.


Developed  in  partnership  with  Qualcomm,  D-Tree International and Great Connection,  Etisalat  Mobile  Baby  is  a  complete mHealth ecosystem that brings  together medical healthcare professionals, NGOs, pharmaceutical and insurance companies, and federal and state government to deliver affordable healthcare for all powered by mobile connectivity.

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During  2012 the Etisalat Mobile Baby service will be rolled out across its operations  in  Afghanistan, Pakistan, Sri Lanka, Ivory Coast, Benin, Togo, Niger, Central African Republic, Gabon among other locations . The award for ‘Best Mobile Health Innovation’ rewards innovative mobile solutions that tackle one of the biggest global challenges; how to make high-quality healthcare affordable and accessible to all while using mobile technology for diagnoses and treatment.


The Etisalat Commerce initiative won the ‘Best Mobile Money Innovation’ for the  transformational  way  in which it uses Near Field Communication (NFC) wireless technology to turn smartphones into virtual payment cards accepted in  MasterCard  merchants.   The platform was developed in partnership with MasterCard Worldwide and Oberthur Technologies.


Working  with  federal  financial services authorities to meet local market regulatory  requirements,  the  Etisalat Commerce platform can facilitate a wide  range  of financial transactions including salary payments, person to person  domestic  and  International  fund  transfers, utility and merchant payments,  on-line  purchases,  and  bank  transactions.   Importantly,  it provides  a  fast,  safe  and  secure  environment  for  the  un-banked and under-banked to move into the commercial environment in emerging markets.


Michael  O’Hara,  chief  marketing  officer,  GSMA  said:  “The 2012 Global Mobile  Awards  continue  to  showcase  the  greatest,  most  creative  and innovative  products  and  services  driving the mobile ecosystem today and into the future.


“With  a  record  number  of  high  calibre  entries  this  year,  it  is a significant  achievement for a company to be honoured with an award, but to win  three  is an outstanding achievement”

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