20th March, 2012
The changes, which take effect across the world from 1 March, will allow Google to monitor signed-in users across a wide array of its products, including its search engine, YouTube, Gmail and Blogger.
The TACD letter asks Google CEO Larry Page to “suspend your March 1 plan to modify the terms of services for users of Google services… [as] It is both unfair and unwise for you to ‘change the terms of the bargain’ as you propose to do.”
The letter goes on to outline TACD’s concerns: “you propose to combine data from all of your services, provided by your users in very different contexts and for very different reasons, into a single profile without user consent and without any meaningful opportunity for users to opt-out.”
Consumer rights groups across the world have expressed concern about Google’s privacy change, which many see as another step in the continuing erosion of privacy in the digital age.