20th March, 2012
Barely two weeks after launching the Asha range of phones, Nokia has begun a rap competition aimed at creating excitement among youths and rewarding them as well.
The freestyle rap competition, known as the Nokia Don’t Break the Beat Competition will run in four centres —Lagos, Abuja, Enugu and Benin. The finalists that emerge in each centre will perform at the grand finale in Lagos.
The Solutions Marketing Manager, Nokia-West Africa, Kesiena Ogbemi said the initiative connects the youths to their Passion. Nokia Asha phones are messaging devices produced with full QWERTY keypad for quick and easy text input yet quite affordable. The Asha range is available at the very affordable prize of mobile phones but imbued with the distinct features of smart phones.
Ogbemi further disclosed that, “Asha means hope and we see the next generation as one that is bound to be connected beyond calls and text messaging”. He said with the Nokia Asha range, Nokia is unveiling an ambition and not devices. According to him, the competition is a platform developed to help young people connect to their dreams and reward them for their loyalty over the years.
While the Nokia Asha 201 comes with fully integrated social networks to make consumers stay connected to friends and networks via Nimbuzz, Facebook and Twitter, the Nokia Asha 303 has a touchscreen and a qwerty key pad that gives consumers seamless user experience. The Asha 303 also has the widely hailed Nokia Browser, which gives consumers faster and more cost effective web browsing experience.
—Henry Ojelu