Maltina Dangles Five New Homes As Sharing Happiness Promo Begins

Five lucky Nigerians would soon witness a radical turnaround in their lives as the home brewed non-alcoholic malt drink Maltina commences a National Consumer Promotion (NCP) tagged Maltina Sharing Happiness Promo to reward consumers in line with its pay-off line “Sharing happiness.”

The promo is riding on the wings of a brand proposition of five new homes in Lagos and other exciting prizes which the brand intends to touch the lives of people in a way only a truly national brand would do.

Putting the cards on the table during a press briefing at the company’s premises, Corporate Affairs Adviser, Nigerian Breweries Plc, Mr. Yusuf Ageni said the huge success of the 2011 re-launch of Maltina with a new packaging upgrade, new communication and revised positioning had a positive impact on the brand’s volume, market share and overall equity which also rubbed off on the consumers who shared in the good fortune, smiling home with fantastic prizes.

Ageni added that “the success of 2011 and in response to the yearnings of our consumers, the Maltina brand has concluded plans to reward consumers this year with a national consumer promotion, a promotion which size and scale has never been experienced before in the history of non-alcoholic malt drinks in Nigeria.”

Outlining the mechanics of the promo which will run from 2 April to 25 May, 2012, the corporate affairs adviser said it “will be crown cork based. There will be two categories of winning crown corks —instant winning crown corks and alphabet code crown corks. For the instant winning crown corks, whatever is seen under the crown cork is what the consumer gets, instantly! The prizes are shown under the crown corks and prizes can be redeemed at any of our 1,200 redemption centres located across Nigeria.” The instant prizes include N1 million, N100, 000 cash which will come in form of a Maltina branded ATM card and other brand memorabilia which include wrist watches, millions of free drinks and others.

The second category, he stated, is the Alphabet code combination crown corks which would win the grand prize of a Luxury Home. It would consist of the following letters; S – M – I – L- E. “In order to win the grand prize,” according to Ageni, “a consumer is expected to collect a combination of crown corks that spell the word S-M-I-L-E. Maltina shall be giving out a total of five houses.

Under the letter ‘M’ crown corks; there will be special differentiated alphanumeric codes. These codes qualify consumers for weekly raffle draws. The five houses will be given out in three weekly raffle draws as follows: 1st Raffle- 2 houses, 2nd Raffle- 2 houses, 3rd Raffle- 1 house.”

He reiterated that holders of the raffle draw crown corks can enter the raffle draws by either sending their code, name, sex, age and address (address should include state) to 30380 or going to any of the 1,200 redemption centers to register their names and contact details. “Holders of the S-M-I-LE crown corks will be expected to keep them as the ultimate proof of ownership.

—Henry Ojelu