Greatwall Storms United Kingdom

Great Wall Motor Company – market leaders for pick-ups and SUVs in China – will this month become the first Chinese automobile manufacturer to commence volume sales in the UK, following the launch of the Steed pick-up at the Commercial Vehicle Show (Birmingham NEC; 24 to 26 April).

The Steed is a robust, practical pick-up that will offer unrivalled value for money. Prices will start at just £13,998 for the generously equipped Steed S model – the lowest for any double-cab pick up in the UK.

With a gutsy 2.0-litre diesel engine, six-speed gearbox and selectable-on-the-move two/four-wheel drive, the Steed also delivers class-leading urban fuel economy and the lowest insurance ratings of any vehicle in the pick-up segment.

The Steed goes on sale through a brand-new, nationwide network of 40 Great Wall dealers. \

Hand-picked to reflect the brand’s values and philosophy, the dealers have promised standards of customer service that will break new ground in the pick-up market.

The UK launch of the Steed comes 35 years after the first Great Wall vehicle rolled down the company’s production line in Baoding, Hebei Province, near Beijing.

In the interim period, the brand has become China’s largest SUV producer, building total assets of £2.7 billion and an employee base of over 42,000 people worldwide. Great Wall is also the only privately-owned Chinese automotive company to be listed on the Hong Kong Stock Exchange.