Promasidor Launches Lemon-Lime, Ginger Flavoured Tea

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Promasidor Nigeria Limited, makers of Top Tea, has launched two new variants of the tea (lemon-lime and ginger flavours) into the Nigerian tea market in a bid to add fun and excitement to tea drinking in the country.

The company has also launched square and tag tea bags into the market in response to the demand of its consumers, one option with tags only and the other with tags and envelopes. The tags are expected to provide consumers more convenience.

Mr. Onyekachi Onubogu, marketing director of the company said in Lagos recently that the company was “offering consumer choice, in terms of what they are currently used to, that is the black tea in terms of format and presentation, as well as adding two additional new flavours.”

He added that the new flavours would provide an opportunity for health to meet taste.

Top Tea was launched in 1998, with four key sku, x26bp, x26pp, x100pp and, x500pp. The company offered at that time, round bags, with the added advantage of better infusion.

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“Since it was launched, it has recorded a number of milestones, the last being the packaging redesign and communication redirection in 2009, all geared towards better satisfying our consumers,” he stated.

Onubogu said the primary key benefits of tea generally are the health, alertness and rejuvenation, adding that, “we want to show the fun way of drinking tea and also show, that tea consumption can transcend the rational morning/breakfast usage occasion.”

Earlier, in his keynote address Chief Keith Richards, managing director of Promasidor Nigeria remarked that “following in the tradition of what Promasidor is known for, being innovative and exciting the market, we are here today to unveil to the consumers and all our stakeholders, some of the things we have been doing around the Top Tea brand since the re-launch in 2009.

He listed other brands from the stable of the company to include: Cowbell (powder and liquid flavoured milk), Cowbell Chocolate, Miksi milk and Miksi chocolate, Amila flavoured drink, Onga Seasoning Powder and recently, Cowbell Strawberry and Cowbell Coffee.

—Henry Ojelu