Toyota Nigeria Posts 33% Sales Growth In 2011


For another year running, the Toyota nameplate has emerged as the envy of other competing brand in 2011 with a declaration of 19,000 units as the sales figure in Nigeria, representing 33 per cent share of the entire local market.

This piece of information was officially disclosed by Michael Ade Ojo, chairman of Toyota Nigeria Limited (TNL) in Lagos during the 8th Toyota Awards ceremony held recently.

Speaking at the occasion in which winners emerged in the customer, dealer and journalist categories, the chairman said it had become a tradition for Toyota Nigeria as a trend setter in the industry and as a company that is committed to the ideals and virtues of appreciation, to say ‘thank you’ to those who have contributed to the company’s success story in one way or the other on an annual basis through this particular medium.

According to the septuagenarian chairman of Toyota Nigeria Limited, the company’s review of business activities last year showed that the year, no doubt, “has been one of the most intriguing for us as a company. “The disaster in Japan had a far reaching impact on our business especially in terms of regular supply of products,” Ade Ojo said.

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“In this light, I am glad to announce that in spite of the unfortunate incident coupled with the unprecedented harsh economic circumstances, our company recorded a respectable performance in all the key performance areas in 2011. In terms of numbers, we recorded a modest sale of about 19,000 units which represents 33 per cent share of the market,” he added. He admitted that the 15-year- old company was conscious of the fact that claiming the top spot is easier than sustaining it, hence its resolve to continue to extend the frontiers of innovation in the business, even as the consistent introduction of models that meet the desires and tastes of the market from time to time has always been in tandem with Toyota Nigeria’s corporate culture.

The annual Toyota Awards has become the most famous platform instituted by any automobile company in the country to reward customer loyalty and performance of her business partners.

In the past eight years. Seven brand new Toyota vehicles including two Yaris, two Corolla, one Avanza, one Hilux and one Hiace, valued at over N25 million were given away at the event.

Also Motoring journalists and photographers went home with prizes and gifts including TV sets and handset at the ceremony tagged: “An evening of recognitions to reward loyalty and patronage of the Toyota brand in Nigeria.”