24th April, 2012
Three weeks after it made a promise of rewarding five lucky Nigerians with brand new homes in Lagos, Maltina, a malt drink from the stable of Nigerian Breweries plc is set to redeem the promise as the first set of winners have been picked. They are 18-year-old Adeyinka Adeola from Mbiama, Rivers State and 22-year-old Moses Edewor from Yenegoa, Bayelsa State, who were picked in the first draw held in Lagos last week.
The promo which is in line with the brand promise of “Sharing happiness,” has been generating entries nationwide because of the magnitude of the prizes which is the first time perhaps any brand in the malt sector is giving out a furnished home in the country. The remaining three homes are still up for grabs as the promo continues.
Adeyinka is a secondary school student of Government Secondary School, Okarki, while Moses who recently graduated from Mein Grammar School, Ogobiri, Bayelsa State and just wrote the Joint Admissions’ and Matriculation Board (JAMB) examination, is optimistic of gaining admission to a tertiary institution in the country after scoring 247.
The new homes are situated at the high brow Lekki-Ajah axis of Lagos. The duo could not hide their excitement when they were contacted on phone by the hostess of the draw, Kemi Adetiba. The winners poured encomium on the brand for causing a radical turnaround in their fortunes. Adeyinka, who said he lives in a one room apartment with his parents and four sibling thanked Maltina for providing them a new home that is truly a home. On his part, Moses who lives with his married elder sister and four children said they live in an uncompleted two room house, adding; “This house from Maltina is God sent, we pray that your business will grow in leaps and bound.”
The Corporate Affairs Adviser, Nigerian Breweries Plc, Yusuf Ageni, had given the reason for the promo as the domino effect of the huge success of the 2011 re-launch of Maltina with a new packaging upgrade, new communication and revised positioning which had a positive impact on the brand’s volume, market share and overall equity which also rubbed off on the consumers who shared in the good fortune, smiling home with fantastic prizes.
The success of that year and the yearnings of consumers was what prompted the promo.
The promo, according to Ngozi Nkwoji, Senior Brand Manager, Maltina, will run from 2 April to 25 May, 2012 and is crown cork based with two categories of winning crown corks, “instant winning crown corks” and “alphabet code crown corks”. For the “instant winning crown corks”, whatever is seen under the crown cork is what the consumer gets instantly! The prizes are shown under the crown corks and prizes can be redeemed at any of our 1,200 redemption centres located across Nigeria.” The instant prizes include N1 million, N100,000 cash which will come in form of a Maltina branded ATM card and other brand memorabilia which include wrist watches, millions of free drinks and others.
—Henry Ojelu