But for the absence of major automobile companies, the Coscharis Group and Stallion Group, this year’s 7th Lagos Motor show would have been the biggest edition ever.
The two companies control no less than twelve brands in the country and their absence no doubt affected the fair which is in its 7th edition. The Stallion Group alone represents brands like Audi, Volkswagen, Honda, Hyundai, Skoda, Porsche, and Mahindra while Coscharis Group distributes BMW, Ford, Jaguar/Land Rover, MG Rover and three other Chinese brands.
Their presence at the fair ground would no doubt have boosted the fair as motor shows are about coming together and flaunting what you have.
But their absence was cushioned by the strong presence by some of the traditional participants who capitalised on their absence to exhibit all their products at the show as well as inviting their foreign partners to witness the event.
Typical of Toyota, it had left no one in doubt that it is the clear market leader by parading a complete model range at the fair. Displaying its products at its traditional space at the fair ground since inception, Toyota justified its leadership status in the Nigerian auto industry by emerging as the company with the largest portion of the display ground 1,000 sq. metres in the front area parading 36 units of vehicles across the 12 model line up of Toyota (Nigeria) Limited with the Avensis, Yaris, Avanza, Corolla, Camry and Land Cruiser being the star models.
TNL recorded an imposing presence compared to competition in the areas of branding and decorations. According to Mrs Bukola Ogunnusi, Head of Public Relations: “We succeeded in carving a uniquely beautiful ambience peculiar to TNL as the whole arena was adorned with Toyota banners and flags.
“Like in previous editions, our giant-sized canopy which has become TNL’s trade mark remains an apt symbol of the company’s dominance as a colossus bestriding the horizon of the Nigerian auto industry.
“The intimidating size of our tent complemented the array of models on parade. It is on record that we had the highest number of vehicles at the fair,” she added.
Weststar Associates also brought the Jeep and Chrysler brand to the fair for the first time, and the Jeep Wrangler has become the talk of the show with its rugged looks. And never before has the CFAO Group attended a fair in full force like they did at the just concluded show. The foremost automobile marketing company came to the show with two of its brands and models, Mitsubishi and Chevrolet.