Etisalat Introduces New SME Propositions easybusiness


As a way of restating its commitment to the growth and development of Small and Medium Enterprises (SMEs) and provide a conducive environment for businesses, Nigeria’s most innovative and fastest growing telecommunications company, Etisalat Nigeria, has introduced an easybusiness proposition suite.

It is designed to lower costs for small and medium enterprises while increasing profit and providing value to these businesses.

The Easy Business Suite which is a one-stop shop for the communication needs of SMEs is designed to cater for the needs of various SME segments as it comprises three variants, premium, compact and complete, which are bundled with free minutes and SMS monthly within a selected Closed User Group (CUG) and a national call rate of 25k/sec to all networks in Nigeria as well as five international destinations (US, UK landline, China, India and Canada), with free data on one of the packages.

Chief Commercial Officer, Etisalat Nigeria, Wael Ammar, said the innovative proposition is as a result of the company’s commitment and strategy to provide SMEs with the necessary communication support to enhance their competitiveness and make them achieve their dreams of owning their own business.

“We have considered that most SMEs have limited budget and based on this we have decided to improve our package for SMEs so that they can minimize the telecommunication cost for doing their business. The most interesting part of the package is that it is easy to use, requires little or no customisation and skill because we understand that business owners are looking for high technology that they can use themselves, without the need for experts in the telecoms services to do that for them.” he said.

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Ammar further explained that easybusiness will provide SME’s with cost effective, faster and better interactions, effective communication solutions with their customers and partners as well as improving relationships with new and existing customers while reinforcing teamwork amongst the SME mobile workforce.

“The benefits of SME’s to any economy cannot be overemphasized. They support in no small measure in the creation of jobs at relatively low capital cost, thereby reducing high level of unemployment. They also contribute to the economy in terms of output of goods and services for export, attraction of Foreign Direct Investment resulting in foreign exchange earnings”, he concluded.

The Easy Business package also has other unique features which include, VIP caller service, a free service which allows you restrict specific numbers from reaching your mobile line, Credit transfer which allows you transfer airtime from your phone to other Etisalat lines as well as Recharge others which allows you to recharge other Etisalat lines from your Etisalat Easy Business line.

To achieve its commitment to the development of SMEs in Nigeria, Etisalat, has partnered with the Enterprise Development Centre of the Lagos Business School on various workshops to groom business owners on becoming top class business executives.

—Henry Ojelu

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