3rd July, 2012
Riding on the wings of a successful national consumer promotion tagged Maltina sharing happiness promo where five lucky Nigerians won furnished three-bedroom homes in Lekki, Lagos, the brand is set to kick-start the family reality television show Maltina Dance All (MDA) which enters its sixth season.
As was the norm last year, Nigerian Breweries Plc, the custodian of the Maltina brand has announced an upward review of the prize money.
According to the new arrangement, the winning family will now take home N6 million in addition to a new car, while the first and second runners up will take home N1 million and N500,000 respectively.
The MDA is the consumer engagement and experiential marketing platform that the brand deploys to resonate with esteemed consumers and the society in general.
Speaking at the press briefing in Lagos, Corporate Affairs Adviser, Nigerian Breweries Plc, Mr. Ageni Yusuf, said the Maltina brand is known for promoting togetherness with friends and loved ones.
He told members of the press the story of the consumer engagement platform.
“In 2007, Maltina Dance All, the foremost experiential and sponsorship platform of the brand was introduced. The family TV show has no doubt remained Nigeria’s first and only family dance TV show featuring families from various regions across the country. From the 2007 edition which produced the Onye family as winners, Maltina Dance All has gone through five successful seasons. In 2008, it was the Opuwari family that won the star prize; in 2009, the Ibiams were voted the nations best dance family. The Adejoh’s were champions in 2010 while in 2011, the Ekubos were crowned the best dance family with the unforgettable swinging moves of Ebi Ekubo and his little sister.”
Yusuf stressed that the new season would be time to enjoy home grown entertainment, twists and thrills as well as learn some winning dance steps.
“It would be about emotions, the excitement, fun and the unbreakable bond that 10 families will showcase when they challenge themselves by learning and performing various dance styles in the famous Maltina Dance All academy.”
The show will bring to the fore, the Nigerian essence and values of sharing, happiness, unity, cooperation, vitality and creativity which have set the show apart from others.
It will be aired in September on major TV networks with video uploaded on YouTube and facebook. Viewers can also participate and win fabulous prizes through the interactive SMS platform during the show.
Yusuf enjoined consumers and Nigerians in general to participate in the exciting show by registering at the regional auditioning centres at Port Harcourt, Benin, Enugu, Ibadan, Lagos and Abuja between July 20th and August 4 2012 or by registering online.